Vision & Mission

We see an Africa where urban and rural communities take responsible care of their environment, work consciously to conserve and protect natural resources in sustainable ways, and also preserve historical assets and heritage for the benefit of future generations.


A Living World

People on a Profitable Planet

A World which is able to sustain human life, profitable as a result of investment into our most precious asset: Planet Earth, with its abundant natural resources; profitable enough for people to draw from its environmental goods and services, and from a social and economic sense. Living, in that our Planet and its inhabitants are not simply surviving, but are flourishing, and have capacity to give, share and grow.


Create significant and sustainable environmental change, specifically focusing on climate change, water conservation, food security, waste recycling, sustainable energy, preservation of endangered indigenous fauna and flora and greening projects that incorporate poverty alleviation and sustainable livelihoods

Increase the capacity and expertise of the southern African environment/conservation community, by transferring skills, providing mentorship and building supportive networks that support the development and sustainability of the entire environment/conservation sector.

Use modern technology, specifically GIS capacity to enhance conservation efforts and to pioneer socio-ecological approaches to protected area management


  • Promote innovation
  • Break new ground
  • Be accountable: both financially and operationally
  • Lead by example
  • Use modern technology to protect and preserve
  • Promote scientific involvement
  • Work in partnership with funders, communities, other agencies and stakeholders
  • Educate others and keep learning ourselves

Do the Right thing

Comments are closed.